Time For Pruning

Branding / February 14, 2014

Growing your business is a continual process of pruning. I love this quote from Necessary Endings:

“for us to ever get to a new level, a new tomorrow, or the next step, something has to end. Life has seasons, stages, and phases. For there to be anything new, old things always have to end, and we have to let go of them.”

Excerpt From: Dr. Henry Cloud. “Necessary Endings.” iBooks.

This is also important in your brand communicating your mission to your audience or customers. What things are you communicating that need to end? On a personal note, what things do you personally need to end?

Here at Paradox, we are evaluating everything. From our clients to our process.