Happening at Paradox

Communication / April 12, 2012

Project Strategy

Before you start any project, take this approach: Project Strategy –> Creative Strategy From all of my experience, the process with your client should be heavy on the front-end; understanding the goals and the “why” of the communication piece and what they’re envisioning. This helps present your best comp. You’re not presenting multiple pieces. When the client… View Article
Branding / March 11, 2012

Letterpress meets Digital Design

Ever since I downloaded the LetterMpress app for my iPad, I have always wanted to actually use it in one of my designs. So we did. We used the app to create the event logo for Potential Church’s VIP Men’s Conference. I like the way it turned out. Designing always has it’s tough times, but when you… View Article