Happening at Paradox

Branding / November 28, 2012

Attention! Attention!

This past week, my wife and I went on a mini vacation to my home country of Puerto Rico. I haven’t been there in 19 years, so everything was new to me again. I loved everything about my country. The smells, the streets, and the sounds all brought back nostalgic feelings. We met many family… View Article
Branding / September 14, 2012

Hello Goodbye

Hello Goodbyes happen everyday. Every step you take is a hello, goodbye. Hello new ground, goodbye old ground. Sometimes these encounters are easy and other times they are hard and painful. I was sitting in a special service at Christ Journey Church this past weekend, as Pastor Bill White spoke on this very subject. This… View Article
Branding / August 1, 2012

Our New Look

At Paradox, one of the things we specialize in is establishing a visual identity that represents who you are. It tells the story visually of what you’re all about. When we first started out, we were so much in a hurry to get to work, that we skipped on some of the processes that we… View Article
Branding / June 11, 2012

Frictionless Design

Design solves problems. It’s all about the process of taking an idea or message that seems scattered, and making it communicate effectively. When design gets in the way, I call it friction. Design is not about the trends; it’s not about winning awards. When the end user has effectively understood and received the message you… View Article
Branding / June 6, 2012

Cheap Design Can Be Costly

Hiring a designer or branding company is an exciting time for your organization, but can also be confusing when you start getting into pricing. Chances are if you request quotes from 5 different designers, you’ll get 5 different prices, ranging from cheap to outrageous. How do you know who to go with? For the sake… View Article
Branding / May 14, 2012

Staff Photo Day

We had a lot of fun taking our pictures for our about page. We went to the art district in Miami to a place called The Wynwood Walls, if you have never visited, you should make a trip to Miami just for this. There is artwork by some of the best, like one of my… View Article
Leadership / May 8, 2012

Leadership Lesson from Apple

When I worked at Apple, I heard Ron Johnson, former Retail Vice President, say: “At Apple, we get the big picture right, but our love is in the details” Hear me out while I fan boy these comparisons: It’s not what the iPad is, it’s features (big picture), it’s what it can do, how it benefits you (details) I… View Article
Communication / May 7, 2012

Good Communication is Harder than You Think

I’m not sure when it started or how it happened. But somewhere between cave drawings on the wall and Twitter, people started to buy into the belief that communicating is easy. Maybe you know one of these people: The college student who can’t decide on a major and chooses “communications” assuming it’ll be easy The… View Article
Communication / April 27, 2012

Creating a Culture of Feedback

I worked for an advertising agency early in my career and to say the least, the environment was toxic. This was what a lot of my mornings were like: “Hi Ambert, that ad you created last week that has to go to press today, well I finally got to see it. It sucks. Can you design… View Article
Communication / April 12, 2012

Project Strategy

Before you start any project, take this approach: Project Strategy –> Creative Strategy From all of my experience, the process with your client should be heavy on the front-end; understanding the goals and the “why” of the communication piece and what they’re envisioning. This helps present your best comp. You’re not presenting multiple pieces. When the client… View Article