Hello Goodbye

Branding / September 14, 2012

Hello Goodbyes happen everyday. Every step you take is a hello, goodbye. Hello new ground, goodbye old ground. Sometimes these encounters are easy and other times they are hard and painful. I was sitting in a special service at Christ Journey Church this past weekend, as Pastor Bill White spoke on this very subject. This church is in the process of a complete name change and rebrand, of which we had the honor to be a part of. In this message, he shared the vision of the reason for the change, and the importance of embracing the hello goodbyes in our life. When change is needed to reach the next level of moving forward, we have to learn to change on a dime. We learn to embrace what the past has done, but greet the change with a hello that expects great things.

This is the same in business and churches. Our customers & congregations change and we cannot always stick to “what has always worked.” In the retail business, if a product on the shelf doesn’t sell, you box it up and send it back to the manufacturer. When a book doesn’t sell, the retailer ships the book back to the distributor. In the marketplace, if something stops selling, businesses stop providing it. You should never blame the customer. If you do, you will be out of business. If it doesn’t sell, it’s not the customers fault. Businesses and churches alike need to look at traditions, reevaluate them, be honest and challenge yourself to say Hello and Goodbye.